Visual redesign of Calheta Primary and Secondary School

This project aims to redesign the visual identity of the Basic and Secondary School with Pre-School of Calheta, seeking to define a visual communication strategy and the selection of more effective means. A design methodology was adopted that organizes itself into problem solving, research, information analysis and problem diagnosis, strategy and creative definition, conception phase, prototyping and management and standardization principles. The results of this project consisted of clarifying an idea of the brand and positioning of Escola Básica e Secundária com Pré-Escolar da Calheta and the design of a coherent visual identity system.

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