Visual Identity of the Castelo Branco Child Support Association

This final project consists of carrying out the visual identity and a whole communication strategy of the Associação de Apoio à Criança do Distrito de Castelo Branco, an association that works in a local community, allowing the promotion of a fair society, socially integrating the people of greater vulnerability, through the provision of services of excellence and quality, guiding the responses felt and eradicating the stigma associated with disability and mental illness. This association, due to 27 years of activity without any change, has created problems at another level of design, becoming outdated and with the lack of elements that feel a brand, due to problems the association's communication is jeopardized, making the associations , little epathy impact on the public, little credibility and feeling of trust. This project was sent in phases, where in a first, called project contextualization, the collection of some data and literary information is carried out, to fundamental the justifications of the project. The second phase is based on in-depth communication of the research, with the object of study being more descriptive and its surroundings such as the means it uses, yours, the public, competitors and case studies. The third phase is an analysis and diagnoses, an approach to corporate ecosystems is carried out, a socioswot analysis, 3 personas and finally a communication strategy diagram. The fourth phase is a conception, developing the entire product of the project, based on all the analysis and research done previously, in this phase the identity elements, the creation of the stationary, the commercial, advertising and promotional media are defined. For developing a phase, where it will be developed as the last fifth and all the investigation of a more direct process of the whole process will be considered. brand, the only one sought to solve communication problems, above all, to communicate in an integrated way, a solution, something fundamental for it to be perceived as a new entity.

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