Visual Identity and Integrated Communication Barroca Bakery

To complete the degree in Communication and Audiovisual Design, at the Escola Superior de Artes Aplicadas, a final course project is prepared for the Project Curricular Unit, where the objective is to implement the knowledge acquired over the three years of the degree.
Throughout the project, several areas of study were considered, including Integrated Communication, Visual Identity, Visual Communication Design, Multimedia and Web Design, among others that are related to the project.
This project consists of creating a Visual Identity, an Integrated Communication strategy, and the various communication supports to the company Panificadora da Barroca, which manufactures and sells its bakery, pastry and savory products and it is located in the village of Fortios.
The methodology used to develop this project takes into account five phases and these are: the first phase consists of choosing the company for the project, the second corresponds to the theoretical framework, the third phase is a more detailed it have to have analysis of the object of study and the analysis of competitors and inspiration/reference cases, the fourth phase presents analysis and diagnosis and finally the fifth phase corresponds to the process of creating solutions.

Developed by

Scope

Organized by

Presentation