VetBeirão Communication Strategy and Visual Identity

This report is the result of a project carried out within the scope of thê curricular unit of the Project in Communication and Audiovisual Design, which belongs to the second semester of the third year of the Degree in Communication and Audiovisual Design. It aims to demonstrate all the skills acquired over these three years, putting us in contact with the professional world, due to the need to choose a project in a real context for its realization.

The project consisted in the redesign of the visual identity along with the development of a communication strategy for the VetBeirão Clinic, going through several processes until its practical side, namely, theoretical foundation, study of VetBeira o, case study, analysis and diagnosis and project development, achieving all the defined objectives.

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