Transmedia Communication Design of Games and Toys

Transmedia communication design of Games and Toys: Science Track brand case studies

This project comes from a need emerged by the Cova da Beira Hospital and it consists in the redesign of the current orientation system ensuring the needs of its users .As a part of a wayfinding approach, it passes by the gathering of information, analysis and preparation of graphic proposals for solving the problems related with the current guidance system of this hospital by taking care of its mission, corporate values and their cultural, social and regional context. The Pero da Covilhã Hospital, the Department of Psychiatry and Mental Health and the Fundão Hospital are a starting point for a reflection on the matter of graphic design, information design and inclusive design importance in a hospital environment.The developed graphical guidance system proposals contributes to the humanization of these hospitals, allowing users to move autonomously in different spaces, minimizing negative emotional levels normally associated with anxiety, frustration... For the effective development of the graphic proposals for the new CHCB guidance system, the following data collection tools were used: interview survey to CHCB professionals, questionnaire survey to CHCB professionals and users and a focus group to CHCB professionals and users.To prepare this project, various bibliography were consulted, relating the confronting opinions held by different authors, which the most focused quotes are from Joan Costa (2007), David Gibson (2007), Rayan Abdullah, Roger Hübner (2006) , among others.

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