The importance of Style Guides

The present dissertation should be analysed as a contribution to reflection on the role of Design in a general sense, and in particular the place of Editorial Design. A mixed methodology of qualitative basis is used, where in a primary phase of theoretical framework, a non-interventionist methodology is used, and in a second scope, closely linked to the development of the projects, an interventionist methodology is applied. The study focuses particularly on the importance of the Style Guides, from the experience in curricular internship in the design office DC Lab. Design has a noble role in communication. It grants the individual the talent to be able to communicate better and on more platforms. Style Guides can positively affect this interaction. In short, the aim of this dissertation is closely related to the importance of Editorial Design and how it is an important agent for better visual communication.

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