Redesign and visual identity of the franchise company “MyIced”

This project focuses on the modernization of the visual identity and communication channels of MyIced, a leading brand in the frozen yogurt and bubble tea sector. The goal is to revitalize the brand’s image to make it more attractive, modern, and aligned with the expectations of the target audience.
Divided into two distinct phases, the project begins with a non-interventionist investigation. In this phase, a comprehensive theoretical analysis is conducted, which includes a deep understanding of the study subject, MyIced, and a detailed study of similar cases. This theoretical analysis involves researching market trends, consumer behavior, and communication strategies used by other successful brands in the sector. The aim is to gather signiVicant insights and identify best practices that can be applied to the update of MyIced's visual identity.
The second phase is interventionist, focusing on the practical application of the knowledge gained during the theoretical analysis to update and strengthen MyIced's visual identity. This phase involves the implementation of a new graphic brand and new standards for it, the creation of new promotional and communication materials, and the harmonization of all visual elements to ensure a consistent and modern brand presence. The objective is to ensure that all customer touchpoints, from posters and packaging to promotional and advertising materials, consistently reVlect MyIced's values and personality, thus increasing brand recognition and customer loyalty.

Developed by

Scope

Organized by

Presentation