Mundos Escondidos – Communication from the Child Support Association

This report addresses the entire process, from beginning to end, of making the documentary and the integrated communication strategy of the Child Support Association, in the district of Castelo Branco, carried out by the group, within the scope of the final degree project in Communication and Audiovisual Design.
This project is developed with the aim of improving the image of the association in terms of graphics, highlighting all the activities and objectives they have towards users and their families, making a documentary alluding to emotions, history and experiences, and, above all, Above all, clarify its work with users, who are not children. The following work, carried out over the last few months, shows the commitment and work of individuals who choose to dedicate their heart and soul to helping needy users of the aforementioned association, making their lives more pleasant and happy. The work presents and explains the creation of a coherent graphic language for social networks and media, as well as a short documentary.
The report contains all the work carried out for the development and image of the association, both audiovisually and graphically, with coherence, as well as the specific objectives proposed and achieved. In this way, it is possible to promote its image, bringing it closer to the individuals who follow it, all its users and their families.

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