Movaço – Industrial Handling, Ltd.

This project is part of the curricular unit of the 3rd year of the Degree in Communication and Audiovisual Design of the Escola Superior de Artes Aplicadas of the Instituto Politécnico de Castelo Branco. This project consists in an integrated communication for the company Movaço - Movimentação Industrial, Lda. It covers a redesign of the visual identity, involving all elements of it (signage, gifts, clothing and vehicles), as well as a new website, along with the creation of an efficient communication strategy for the company, with print and digital media. The development of this project is divided into several different phases: contextualization of the theme, framing of the problem, theoretical foundation, research (object of study and analysis of competitors), cases of inspiration, analysis and diagnosis, project development and conclusions.

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