Hi-interactive case study

The growing bet felt by companies and brands in digital communication has also resulted in a gradual need felt by designers to have notions of programming to perform their work and consequently to a problem that is the lack of these same notions of programming by them. In the perspective of solving this problem, we intend to first understand if there is really a need on the part of communication designers to have notions of programming, doing an internship at the company Hi-interactive, a company recognized in the areas of communication design, UX / UI design and development of experiences, located in Lisbon. In addition, it is also intended to understand how programming conditions and influences the creative process and to understand which bases of programming will be the most important for a designer to know, also evaluating existing learning methods and exploring some simpler alternatives to be able to do so. do. The investigation is carried out using the interventionist and non-interventionist methodology. Thus crossing the data obtained through practical development, through the projects developed during the internship, the study of the Hi-interactive case and the analysis of the information obtained. With this investigation it is intended to reach a conclusion with regard to the real existence of this need and if it exists, it is intended to understand which is the most reliable method of being able to solve.

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