Design and Communication – Formiginquieta

The present proposal has as object of study the communication strategy of companies, focusing particularly on a design company called Formiginquieta, located in the city of Leiria. For the study, a mixed methodology was used, having a non-interventionist component, corresponding to the theoretical framework, where the literature review is addressed, and another interventionist component, which includes all the internship component. The internship relates to the area of graphic design and took place in the company Formiginquieta, located in Leiria. Through the interaction with the company and its people, it was possible to observe and analyze the whole process of its communication strategy. This study focuses mainly on reflecting on how the factors of time, resources and financial investment can affect the quality of the strategy to be developed for SMEs. Through this report, we intend to contribute to the knowledge about the impact of the time for the project, its components and the human resources dedicated to the level of strategy robustness and brand vulnerability.

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