COOPfafe Visual Identity

This project is based on the definition of a good communication strategy and the creation of a new visual identity for COOPfafe (Cooperativa De Solidariedade Social De Fafe), an institution that began after the 25th of April and since then has been progressing and presents as social responses a Day Care Center, an ATL, a Day Care Center, Home Support and a Social Store. Since this is an academic project, it includes two parts, theoretical and practical, where the theoretical and conceptual foundation, case studies, analysis of competitors and research for the project are part of the theory. As for the practical part, it was elaborated the creation of an entire communication, such as visual identity, physical and digital media, as well as the definition of a communication strategy.

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