Case study Golães Children’s Center

The current project aims to update the image of the Golães Children's Centre and its media, both analogue and digital. For the development of this project, a mixed methodology is used, which is divided into a non-interventionist methodology and an interventionist methodology. The noninterventionist methodology is based on the analysis of documents, texts, and literature, to extract theoretical contents to aid the development of this project, as well as the exploration of case studies of similar projects, as a means of analysis, reflection, and guidance for the execution of the second phase of the work proposed here. The interventionist methodology is the basis for all the practical work carried out in the execution of the project. The practical work consisted in updating the institution's graphic brand, creating a Graphic Standards Kit, updating stationary such as letterhead, envelopes, business cards, email signatures and bookmarks for organizing documents, as well as creating merchandising. Also included was the design of signage, composed of indoor and outdoor directional signs and informative plaques. Finally, a prototype of a website for the institution was also created, with emphasis on the guided tour of the interior of some of its spaces, in virtual reality, thus providing a better experience to all those who intend to use the CIG services, in a faster and more accessible way, without having to go there. The project enabled the development of an attractive, more coherent, and cohesive visual identity that, hopefully, will become a positive factor for the institution, causing it to have more disclosure, notoriety, and visibility

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