Case Study: Chinese Medicine Clinic

This report is part of the project course unit of the Degree in Communication and Audiovisual Design. It intends to demonstrate part of the knowledge acquired and
applied over the three years of the degree. This project focuses on creating a visual
identity and an integrated communication plan for the future Traditional Chinese
Medicine Clinic.
This project worked directly with an alternative medicine health professional,
although she does not yet have a physical location, nor any type of identity, brand, or
communication. For this reason, the bases for the creation of a visual identity, the creation of a graphic brand were developed and established, the fundamental points of positioning for the introduction of the brand in the market were defined, with the help of communication techniques and strategies, for the promotion thereof.

Developed by

Scope

Organized by

Presentation