Book: End of a Lineage

This report aims to document the development of the project to create a visual identity, illustrations of characters and events, pagination and promotion of the book “Fim de Uma Linhagem” by Marialice Antunes, which is currently in the manuscript phase and still lacks such elements, opening space for their conception. Our objective then is to develop these components in order to give visibility to the work and, using a research methodology, study of similar creations, professionals in the field of illustration in books, digital art techniques, styles and searches for visual references, add our knowledge in order to better aid in the design of the book and consequently better results. In short, based on the knowledge obtained during the Communication and Audiovisual Design course, based on the areas of Illustration and Character Design, Editorial Design, Graphic Production, Communication Design and Visual Identity Design, the illustrations aim to visual contextualization and approximation of the public to the work; pagination, where text and image distribution is decided; creation of a visual identity for the book and, finally, its promotion with the help of publications on social networks and a promotional video.

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