A Look to the Future

This report aims to show the development of the entire project: “Um Olhar Para o Futuro”, an environmental awareness project for children. A project that embraces the field of Editorial Design, Illustration, 2D Animation, Capture and edition of video and Sound.
Throughout the report will be shown the entire process, from the study made about the working area, target audience (children 7 to 9 years old), subject and finally all the project conception phase.
In this project it is intended to implement a more viable way of communicating information, so children learn about the topic at hand. This way, we are able to simplify the learning of this topic to children, who sometimes see it as something unattractive, and we guarantee the apprehension of the content of the products developed throughout the project.
However, it is challenging, as a group with no previous experience with this target audience, to capture the right type of textual and visual language and communicate in a clear and appealing way, for an easy apprehension of the transmitted information.
For the design of the final products, a study was carried out on the main theme of this project, the target audience and the work area, namely, illustration, editorial design, audiovisual narrative, image capture and 2D animation and, after all this study, an illustrated book and four videos were developed alluding to the themes of deforestation, pollution, recycling and waste transformation.
With this project we intend to determine the viability of the final products, so that they are implemented by the City Council of Castelo Branco as a community awareness strategy for environmental issues, integrating these communication mediums in events with children, including primary schools.

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