Exhibition Interactive Poster with Augmented Reality – 06 a 20 dez ’24

Exhibition

✨ Interactive Poster with Augmented Reality 🎨📱

We live in an era in which digital media has revolutionised the way we consume information and interact with the world. Augmented Reality (AR) has emerged as a transformative tool, capable of superimposing digital elements onto the physical environment, creating immersive and interactive experiences that go beyond the traditional.

This exhibition, developed by Master’s students in Graphic Design, investigates new forms of media production for consumption, with the aim of communicating a product in an innovative and unforgettable way. The public will be invited not just to see or hear about a brand, but to experience the brand through unique sensations and interactions provided by AR.

📅 Date: 6 to 20 December 2024
📍 Location: Throughout ESART

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