Redesign of Fernandóptica’s visual identity

This report is the result of a project carried out as part of the Communication and Audiovisual Design Project Curricular Unit, in which the actor seeks to demonstrate all the skills has acquired throughout this academic journey, putting into practice development skills and facing challenges with effort and persistence. The report covers all the activities that the author intended to carry out, in line with the various areas of study throughout her degree.
The project developed focuses on the redesign of the visual identity, complemented by the development of a communication strategy for Fernandóptica, a small company that provides optical services and products, located in the local commerce of the city of Entroncamento, serving with professionalism and trust for more than two decades.
The process of this report covers several stages up to the practical phase, including the theoretical framework, a study of Fernandóptica, case studies, analysis and diagnosis, and finally, the development of the project.

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