Redesign of the visual identity of the company “3DMania”

This project is about redesigning the visual identity of the company 3D mania, which uses technology to manufacture customized three-dimensional products.
The theme relates design to technology, with the aim of gaining a better understanding of the graphic codes used by brands in the areas of information technology, 3D printing, three-dimensional products and emerging technologies.
On the other hand, the aim is to develop a visual identity system capable of ensuring coherence and communication effectiveness in all of 3D mania's media, which are differentiating and relevant in their market.
A visual identity design project methodology is used which is organized into the stages of research or study of the problem in its context; analysis and diagnosis phase; strategy and creative orientation phase; development and prototyping phase; graphic standardization phase.
The results of the project consist of a visual identity program or system and brand communication strategy, with principles of use and standardization.

Developed by

Scope

Organized by

Presentation