Visual Identity – Quinta da Parrada Winery

This report aims to describe the whole process of the realization of this project carried out under the curricular unit of Project, to obtain the degree in Communication and Audiovisual Design, by the School of Applied Arts, Polytechnic Institute of Castelo Branco. The project arises as a solution to the existing communication problem by the Quinta da Parrada, located in São Miguel do Rio Torto in the municipality of Abrantes. The solution was a rebranding of the farm, being essential to solve the problem, ensuring that later the farm could grow in the wine market and reach more public. The main objective was to renew the brand identity, improving its means of communication and its promotion in such a competitive market. The perception of the wine market, from its ancestors, to its production and to the client made it easier to organise and represent the concepts and values. Thus the analysis of the competition gave me a notion of how we can highlight a wine producing farm, in an intensive market and with a lot of demand.

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