Redesign of the visual identity of the Mel Joaninho brand

This project was carried out within the scope of the curricular unit of Project in Communication and Audiovisual Design, with the aim of presenting the knowledge acquired over the three years of the degree. In the current project, several areas of study taught during the course of the degree are addressed, such as Visual Identity Design, Typography, Packaging Design, among others that together provided the realization of this project. The project boils down to carrying out the redesign and packaging of the Visual Identity and the respective graphic components of the company Mel Joaninho, which had poor visual communication and no defined communication strategy.

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