Handmade sweets by Inês Jorge

This project consists in creating a Communication Strategy and Visual Identity for the brand Doces Artesanais de Inês Jorge. This work involves a theoretical foundation, a research and study of cases and competitors. The research and study will help to understand what the current needs of the brand are and how it can reposition itself in the market, making it stand out from other artisan jam brands. Therefore, it was considered pertinent in the scope of the Communication Strategy the creation of a new graphic brand, stationary (business card, thank you letter and advertisement paper), a new label for the jams, creation of layouts for the contents for the Instagram brand page and making product photography for the brand too, which will also be used to be published on the brand social Instagram page.

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