Visual Identity – Casal da Cortiçada

This project is based on the creation of a Visual Identity for a rural tourism business — more specifically a country house — as well as the promotion of it. This company wants to create a visual identity that is reflective of its values and personality with a touch of innovation in order to promote space in some digital media such as Instagram, Facebook and website. With these aspects all aim to achieve the objectives as auxiliary communication, launch to the public and promotion of space. This project is divided into several phases, in which first a study, analysis and capture of existing skewers emerges, a problem was identified that consisted of the absence of a visual identity, then a graphic mark was created based on characteristic aspects of the space that was applied in various media. Then began the promotion of the space with the creation of social networks (Facebook and Instagram) where photographs and two videos created for this purpose were published. Finally, the website layout was developed. All these aspects arise from the need to disclose the space and make it differentiating from the competition, wanting it to become the first choice by the consumer.

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