Design Thinking in a business context.

The following dissertation entitled “Design Thinking em contexto empresarial” carries out its study in the field of Design Thinking, portraying an investigative process carried out within the scope of a curricular internship that took place at the communication and advertising agency Dice, based in Matosinhos. This dissertation documents a research process on the theme of Design Thinking, a methodology developed based on the creative process of designers, which aims to contribute to the development of innovative solutions to solve problems. Although in recent times there has been an effort to understand and encourage the practice of Design Thinking, whether in the area of design or in areas outside design, it is sometimes still poorly understood, misapplied, or even considered as a tool that is incompatible with the work pace of professionals performing functions nowadays. Thus, with this investigation we propose to analyze different approaches and interpretations of Design Thinking and, at the same time, explore about its application in a professional context as a tool to assist the creative process. Therefore, we will be making use of a diversified bibliographic collection and the results from the exploratory study carried out at the company Dice, that provided the chance to closely observe the work habits of creative professionals (with some implications related to the practice of teleworking) and came to allow a better understanding of the creative process and the main adversities faced in the development of design projects.

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