This project aims to develop a comprehensive communication strategy to promote and increase the visibility of an artist. Through a carefully designed action plan, the intention is to highlight the artist's work, increase its recognition in the art market and attract the interest of relevant audiences, for this, the new digital tools are fundamental. The project will involve a variety of media with special emphasis on the digital channel. The strategy aims to create a coherent visual identity that accompanies the various media created, namely: portfolio, website, audiovisuals and social networks, aiming to establish a solid and lasting presence in the artistic scene.

Developed by

Francisca Dias

Scope

Graduation 3rd year / Final Course Project

Organized by

Prof.º Neel Naik Ricardo
Prof.º Jorge da Silva

Presentation

julho 2023