Swoption

This project intends to implement the concept that was entitled "Swoption" in Castelo Branco. This initiative started in Germany and quickly spread to several countries, gaining different variations. The concept consists of an exchange point where there are boxes/cabinets, people put the objects they no longer use and can take another one. Although this initiative already exists in other countries, it is little known due to the lack of publicity, therefore one of the objectives of this project is the disclosure through adequate forms of communication in a consistent and integrated manner. Thus, this project also aims to create a prototype application, as well as a website, a visual identity and the development of advertising media such as posters, flyers and social networks for effective dissemination. As a result, a prototype of the Swoption is implemented and streamlined in Castelo Branco, through the provision of a box available for the placement/collection/exchange of products by the population, and the dynamic is effectively disseminated through various communicational elements, in an integrated and concise manner. On the other hand, the project development enabled the application and consolidation of knowledge and skills acquired during the degree in Communication Design and Audiovisual, especially in the areas of Graphic Design and Multimedia.

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