The Enchanted Valley Route: Gastronomy and Wines of Arruda

This end-of-course project seeks to show the skills acquired over the last three years in the Degree in Communication and Audiovisual Design, at the Escola Superior de Artes Aplicadas, of the Instituto Politécnico de Castelo Branco. It is an information design, graphic and audiovisual design project, which aims to create a gastronomic and wine route in the municipality of Arruda dos Vinhos. This region is known for having a very strong gastronomy, namely poultry, and a landscape marked by vineyards and valleys.
With the aim of publicizing the rich and varied gastronomic and wine offer, the route appears to attract more visitors and tourists to the municipality, with the aim of giving it due prominence among other locations and helping its growth both touristic and economic.
This project had to be divided into several phases. The structure of this report follows these same phases, in order to facilitate the understanding of the work developed and the decisions taken. It started by thinking, analyzing and understanding the initial researches, and by carrying out the theoretical foundation. All the theoretical components were analyzed and, in particular, the case studies, their means of communication and supports. This analysis helped in the graphic development of this project.
Finally, the graphic development was carried out, with printed and digital media, and its conclusions.

Developed by

Scope

Organized by

Presentation