Friends of Animals Association – Abrigo de Carinho

This project aims to help a non-profit animal protection association, putting into practice various knowledge acquired during the three-year Degree in Communication and Audiovisual Design. This project encompasses a bit of each of the areas of the degree, developing the graphics, audiovisual and communication areas.
The association I'm going to work with is called Abrigo de Carinho – Associação Amigos dos Animais, located in Praia de Mira, with about 160 dogs under their care.
This is a very though period for them for with the pandemic there were fewer volunteers, donations and adoptions. In this way this project aims to help this association with all the exposed problems, trying this way to mitigate the difficulties and make sure that the dogs, in addition to being adopted, are visited more and continue to live with all the good conditions they have had until now.
As areas of action this project counts with the creation of a digital album of the animals for adoption, the creation of new merchandising, setting up new digital platforms to achieve greater reach, improving the overall publications of the page so that they are more intuitive for the audience, and the creation of a visual identity for an event, this shall be reused over the years. Beforehand, this project goes through a phase of research on several different cases from all the areas I pointed out above, so that after a deep analysis of each case, I can achieve a better final result for my client.

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