Visual Identity – Sidra de Pêra Rocha

This project aims to consolidate the knowledge obtained during the three years of
the Degree in Communication and Audiovisual Design and also the contact with the
job market.
The job is to respond to a common problem in new and small businesses, market
entry and communication with consumers.
For this, the entire corporate identity has to be thought of as a whole, from the
creation of the graphic brand to the communication with consumers.
After an analysis of the market and competitors, direct and indirect, it was not
only possible to conclude which trends in the market and consumers, but also
helped the brand to make decisions as to the best way to enter the market, define
the public. target and its image and how to assert itself.

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