From Identity to Branding

From Identity to Branding: Aromas do Valado case study

: The objective of this project is to understand how the coherence between the Visual Identity of a small company and its Brand Identity can be ensured, taking into account the requirements of the markets in which it operates. For this purpose we selected “Aromas do Valado”, a company dedicated mainly to the manufacture of perfumes and articles of hygiene and cosmetics with organic certification, which develops from the extraction of essential oils obtained from native plants of the region where is located, the territory of Geopark Naturtejo. It was considered that the most effective way of proceeding will be using a mixed, interventionist and non-interventionist research methodology, and on a qualitative basis. In the case of non-interventionist research, it was used the case study method, while in the interventionist research, an exploratory case study approach was the one elected to, after analyzing the company as to its Identity, Corporate Visual Identity and Communication Strategy, develop an improvement project of the existing brand and the creation of a new one for the product line sold by the company.

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